The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of
potential for entrepreneurs who have insight, drive, and
a basic understanding of today's innovative web
technology. The ranks of so-called pro bloggers are still
quite small, and there are very few people who make
their living entirely off of their blogs. However, every
day there are more and more people who have managed
to turn their weblogs into cash cows that supplement
their income. The number of pro bloggers is growing by
leaps and bounds, but it is difficult to say whether this
trend will continue.

Many bloggers dream of entering the sphere of
professional blogging. There are very few people who
happily devote an hour or more each day to their blog
without at least occasionally wishing that they could
earn some kind of financial reward for all of their work.
Several models exist for making money with a blog, the
most popular being to sell advertising space through
Google's AdSense program or directly to a company
that wishes to reach the demographic that your blog
appeals to. However, there are very few people indeed
who can make a comfortable living just by selling space
on their blog sidebars.

A lot of the people who read weblogs are bloggers
themselves, in part because of the fact that the people
who use blogging technology on a daily basis are most
likely to be interested in what other writers are doing
with the medium. This fact begins to explain why the
people who succeed in the world of professional
blogging are mostly people who have devoted
themselves almost entirely to learning about, talking
about, and writing about blogging. More than any other
topic, pro bloggers turn their attention to the
phenomenon of blogging itself. A lot of pro bloggers
make the topic of blogging the stunningly self-reflexive
ongoing focus of their blogs.

Of course, professional blogging is destined to become
much more complicated in the future than it is today. In
the current moment, pro bloggers who attract the largest
audiences and make the most money are mostly
concerned with investigating the blogging movement
and with offering advice to amateur bloggers. However,
as the kinds of people who regularly read blogs
changes, and the demographics of bloggers expand and
diversify as blogging software becomes more user
friendly, it is very likely indeed that the world of pro
blogging will begin to reflect these changes. Indeed, it
is very difficult to predict exactly what kinds of blogs
will be reaping the greatest financial rewards five or ten
years down the road. The world of pro blogging is one
of constant change and flux, which is part of what
makes it so exciting.

The Definition Of Blogging

The definition of blogging is something that is very
much in flux, as the new technologies that appear every
day redefine what a blog is, what a blog can be, and
what a blog should do. For many years, blogs were
defined as text-based websites that kept records of days,
similar to a captain's log on a sailing ship. However,
this started to change as the group of people who kept
blogs became more diverse. The more bloggers began
to explore the limits of the medium and of the
technology that made it possible, the more the
boundaries of what could be called a "blog" expanded.
              
Today, there are an abundance of photo blogs, and there
are even video blogs as well. Mobile blogging devices
may well change the definition of blogging entirely by
making it possible for bloggers to create new kinds of
posts. Another element of the blogosphere that is
starting to redefine blogging is the corporate blog. As
more companies hire writers to keep blogs with the sole
purpose of creating positive buzz about their brand,
bloggers across the globe are arguing about whether
these manufactured blogs are really worthy of the name.
Between all of these different forces that are constantly
expanding and reshaping the blogosphere, it is difficult
to imagine that the definition of what is and is not a
blog will ever remain fixed for very long.

Picking The Best Free Blogging Site

Choosing a free blogging site can feel overwhelming
because there are so many options. There are several
large free blog-hosting sites that dominate the
blogosphere, but there are also smaller sites. Whether
you decide to join up with an established site like
blogger or whether you choose to sign on with a
relatively new venture depends on what your priorities
are.

Reliability is perhaps the best reason to opt for a large
and well known free blogging site. When you choose to
have an established brand host your blog, you can feel
secure that your blog will not crash often and will not
disappear in the middle of the night. A company that
has been around for a while is likely to have the
resources to make sure that its clients aren't
unpleasantly surprised by any technical glitches.
However, many bloggers decide that this isn't enough
of a selling point. The bloggers who choose to go with
smaller, newer blog hosting sites do so for a variety of
reasons, but perhaps the number one advantage is a
fairly abstract one. Bloggers tend to relish the fact that
the internet is a place where the underdog has a strong
chance of success, and by choosing to have a small
company as a blog host, a blogger is casting his or her
vote for David against Goliath.

Photo Blogging May be the Pinnacle of Modern Technology

Many people feel that photo blogging is the most
exciting kind of blogging that exists. Building and
maintaining a photo blog is no more difficult than
creating and updating a text-based blog, and many
people feel that the internet's high speed, full-color
technology reaches the pinnacle of its appeal with the
transmission of images. Posting photographs in a blog
format on a daily, weekly, or occasional basis is a great
way to express yourself while reaching viewers in an
emotionally charged and aesthetically engaging way,
and surfing photo blogs can help you to get a whole
new perspective on the world in which we live.

Many people who run image blogs are photographers by
trade, but photo blogging is also very popular among
hobbyists and amateur shutterbugs. To be certain, a lot
of the most popular photo blogs have gained attention
because the pictures on them are of the highest artistic
caliber, and a lot of the people who run these striking
blogs are graduates of prestigious art schools and have
impressive professional portfolios. However, some of
the most well known and most often visited photo blogs
are as notable for their concepts as for the pictures
themselves. Certain photo blogs, like the popular "Cute
Overload" which features picture after picture of
adorable animals, are more about the thematic content
of the pictures than they are about the style in which the
snapshots are taken.

The fact that photo blogs range from forums to display
the work of highly skilled artisans to playful collections
of curiosities shows that photo blogging is a truly
diverse form. The fact that photo blogs are so easy to
build and to update makes this kind of visual
communication very democratic, and enables people at
all skill levels to become a part of the global
conversation about the nature and value of photography
today.

Whether you are an artist or hobbyist who wants to
create a photo blog, or whether you are just somebody
who enjoys learning about new places and things,
spending some time looking at the most popular
photography blogs on the internet can be a very
rewarding endeavor. You can travel to another place or
another time by seeing pictures of faraway locations and
long-gone eras. You can see your own neighborhood
with fresh eyes by discover how local artists have
photographed the town or city in which you live. Photo
blogging allows people to communicate all of these
things and more, which makes it a very exciting part of
the modern blogosphere. If the best thing about web
technology is that it allows people to reach each other in
a very personal way from across great distances, then in
many ways photo blogs are the most successful kind of
web sites.

The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury
is still out on whether it will succeed. This controversial
marketing tool may be the beginning of a new kind of
advertising strategy, or it may fizzle out in a matter of
months. Many companies are looking for ways to
capitalize on the blogging trend, and many of these
corporations have determined that a great way to ride
the blogging wave is to keep a blog on their corporate
website. These blogs are often created to appeal to the
demographic that the company needs to court, and the
content may have quite a lot to do with the activities of
the corporation, or it may have very little to do with the
company itself. Often, a corporate blog will focus on
the kinds of content likely to attract the desired surfers,
even if that content is not related to the product or
service that the company provides.

Some bloggers feel that corporate blogging is a kind of
validation for the blogging movement, and shows that
this exciting new medium has really infiltrated the
mainstream. Other bloggers consider the kind of viral
marketing that corporate blogs practice to be unethical
or distasteful. In any case, watching the evolution of
corporate blogs and whether they survive and
proliferate or fail and disappear promises to provide
some interesting insight into today's consumers.

Personal Blogging, Documentary, And History

When it comes to personal blogging, documentary is
the default genre. There are plenty of blogs that serve
other functions, but many blogs are primarily catalogues
of the life experiences of their author. Although there
are quite a few blogs that focus on collecting poetry and
other forms of creative writing, the vast majority of
personal blogs are in some sense documentaries.

For many years, the act of making a documentary was
meant to be an objective act of reporting the sights and
sounds that the filmmaker, writer, or photographer
encountered. However, in contemporary times there has
been a movement towards embracing the subjectivity
inherent in the documentary form. This means that
modern documentaries often reflect the distinctive
voice and sensibility of their creator, and the fact that
todays documentaries often revolve around personality
blurs the lines between documentary and memoir. Blogs
rest somewhere between these two genres, muddying
the distinctions even further. Personal blogging,
documentary, and memoir are now irrevocably
intertwined, for better or for worse.

Although few bloggers think of themselves as making
documentaries in any formal sense, every time
somebody sits down in front of a computer and types up
a record of their day, they are documenting their own
historical moment. The things that we take for granted
about our daily lives, like the way that we use specific
modes of transportation, or the kinds of products that
we buy, often seem quite fascinating to people who live
in circumstances different from ours, and it is this kind
of fascination that is at the heart of many documentary
projects. When people think about blogging,
documentary is not very likely to be the first adjective
that crosses their minds, but a few decades down the
road it is very likely that todays blogs will be seen
primarily as very subjective documentaries of our era.
The people of tomorrow will almost certainly look to
the blogs of today for insight into our historical
moment.

When it comes to blogging, documentary may not be
the aim of most people who spend their time posting
their thoughts and ideas on the internet. In some ways,
the documentary aspect of blogging is more of a side
effect than a primary goal. However, the fact that so
many people are interested in publishing these public
online diaries shows that personal blogs are about more
than just rumination. The fact that bloggers are so
stimulated by and interested in sharing their ideas with
each other reinforces the idea that personal blogs are, in
some ways, documentaries meant for public
consumption. Documentaries appeal to people who are
curious about other ways of life, and many people who
regularly read others personal blogs are looking for this
same kind of new perspective.

Mobile Blogging Is On The Cutting Edge

Mobile blogging is an exciting phenomenon that is
sweeping the blogosphere. One of the reasons why a lot
of bloggers are attracted to the medium of blogging in
the first place is that they enjoy being able to make
frequent updates and posts that keep all of their visitors
up to speed with current situations. Mobile blogs, or
"moblogs," take this to the extreme by allowing users to
post things literally as they happen. This new wave of
moblogs and mobloggers keep web surfers up to date
with good and bad events of importance as they occur
all over the world, helping to make international
communication faster and more accurate.

Many people feel that the limitations of blogging have a
lot to do with geography. After all, there is only so
current that a blog can be when you need to run home
and boot up in order to update it. However, mobile
blogging marks the beginning of an thrilling new era
when web-based communication can happen
spontaneously from any location. Moblogging devices
mean that there is almost nowhere on the planet that
remains off-limits for bloggers.

Mobile blogging is still in its infancy because the
technology that makes it possible has only recently hit
the global market. The first moblog technology became
available over a decade ago, but it is only the past two
or three years that mobile web devices have become
user-friendly enough to appeal to most consumers. As
camera phones and other mobile technology become
more popular, more and more bloggers are getting away
from their desks and are hitting the streets. Moblogging
is becoming much more widespread that it was even a
few months ago, and mobloggers are quickly attracting
a lot of attention with the blogging community. It is not
yet clear whether moblogs will become the dominant
kinds of blogs in the years to come, but the current
trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites
where current events are unfolding, which is one of the
reasons why mobile blogging has so much thrilling
potential to revolutionize the blogosphere. A moblogger
with a camera phone can post blog entries from, say, the
foot of the podium at a presidential speech, or from the
stands during the final moments of the world series.
This enables bloggers to experience the same real time
thrills that live television coverage provides, but in a
more democratic medium. The combination of mobility
and individual control that moblogging provides
certainly places mobloggers on the cutting edge of
today's communications technology, and it is hard to
imagine that the number and prestige of moblogs will
not continue to grow in the coming years.

Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog's
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company's customers and
to create positive associations with the brand in
consumers' minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.

If You are Already Blogging, Money May be Just a Click Away

If you already spend a fair amount of time blogging,

money may come to you literally as soon as you ask for

it. Once you have an established blog with a regular

readership, it is easy to turn a profit through advertising.

By hosting sponsored links or banners, you can see

income from your hobby almost overnight. Even if you

did not start your blog intending to turn a profit, making

supplementary income from your blog may be easier

than you think. 

Of course, even for people who have spent months or

years blogging, money from advertising revenue may

not add up to a large sum. The amount of money that

you can make as a blogger depends on a lot of different

factors, but perhaps the most important element of the

equation is the topic of your blog. If your blog is on a

subject that appeals to a demographic that advertisers

have a strong desire to reach, you will be more likely to

be able to turn a large profit on your blog than if your

blog is on a fairly obscure subject that does not draw

the kind of audience that advertisers need to appeal to.

Of course, the only way to find out where you fall on

this spectrum is to try hosting some ads. If you are

already blogging, you have nothing to lose.

How To Learn Blogging Software

A lot of blogging software is specifically designed to be
simple to use, but even the least intimidating blogging
program can feel very overwhelming to somebody who
has not spent a lot of time learning the ins and outs of
different kinds of software. Particularly for newer
bloggers, learning how to use the interface of blogging
software is the most difficult part of blogging. If you are
somebody who feels comfortable expressing themselves
in another medium, it may prove to be well worth your
time and effort to learn blogging software, but that
doesn't mean that the task will be easy.

The main thing that will help you find success as you
learn how to use a new kind of blogging software is to
try and take things slowly. Many people get so excited
about learning to blog that they try to rush into the thick
of it and start exploring the most complicated features
of a program right away. This can lead to getting
confused and feeling frustrated, and all too many
potential bloggers burn out during this stage of the
process. If you take your time learning the basics of
your blog software program before you move on to
more advanced techniques, you will be more likely to
retain what you have learned, and to keep feeling
positive about your ability to understand the world of
blogging.

Choosing The Correct Free Blogging Tools

There are many free blogging tools on the market, but
loading up your blog with all of the free accessories that
you can find isn't necessarily a good idea. While it may
be tempting to add a visitor counter, a flashy
background, an exciting new font, and a cluster of
quirky animated gifs to your blog, this kind of plan can
easily backfire. The key to getting the most from free
blog tools is being selective.

It is a great idea to learn about all of the kinds of free
blogging tools that are available so that you can make
an informed decision about what to add to your blog,
but try to remember that just because you can have
something doesn't mean that you need it. Practice
restraint and only choose the options that you think will
really be useful. If you can find out how many visitors
are reading your blog by checking your traffic statistics,
a visitor counter is likely to add unnecessary clutter to
your page. If your blog is text-based, a flashy
background can be more of a distraction than an benefit.
Be realistic about assessing what kinds of blog
accessories will help you realize your vision and
improve your site. Remember that even a blog tool that
doesn't cost you any cash may not be an asset in the
long run.

Blogging Teens

Every day, blogs are created by people of all ages and
from all walks of life, but when it comes to blogging,
teen writers are truly on the cutting edge of the
movement. Because today's teenagers are the first
generation of people to have grown up using the
internet at every stage of their development, many
adolescents have a seemingly innate sense of how to use
web technology to express their innermost thoughts and
ideas. Older writers often experience a kind of learning
curve when they begin to blog, but many young people
find that using a word processor and blogging software
feels more natural and direct a mode of communication
than writing in a diary ever could.

One of the reasons why blogs have undergone a kind of
explosion in the teen community and are growing by
leaps and bounds is the fact that they provide a unique
mixture of visibility and anonymity. A teenager can
invite friends and peers to read his or her blog with a
simple email, thereby winning attention or possibly
even praise. Of course, with visibility usually comes the
possibility of embarrassment, but the fact that it is
possible to blog anonymously with an invented handle
or nickname negates a lot of the potential for
humiliation. Many a blogging teen lives in fear that a
parent or guardian will discover his or her blog, but by
publishing under an alias a teenager can spill his or her
secrets without fear of being traced.

Outside the world of blogging, teen writers often have
very limited opportunities to be published. Magazines
and journals are often reticent to publish young writers
who may not have as much credibility as older writers
with a lot of experience and extensive credits to their
names. This can discourage adolescents from writing or
from seeking chances to publish their work. By
blogging, young people can begin to gain a following of
readers without first having to win the attention and
support of an editor or publisher who may not be very
interested in teenaged authors.

Between the fact that blogs provide young people with a
chance to exercise their impressive technical aptitude,
to gain visibility without compromising privacy, and to
build a readership for their writing without having to
jump through the traditional hoops of the publishing
industry, it is little wonder that are so many teenagers
with blogs. For some teenagers, blogging is even a very
social endeavor that allows them to meet people with
similar interests from all over the world. Many a
blogging teen has discovered that having a weblog on
the internet is a great way to explore self-expression
and, often, to win positive feedback from new friends.

Blogging News Stories As They Happen

Blogging news stories as they unfold is one of the most

exciting and controversial applications of technology

that bloggers have discovered. One thing that makes the

blogosphere so active is the fact that it is possible to

update a blog instantaneously, so the news on blogs

tends to be more current than the news in the paper, or

on television. Unlike news delivered by these other

media, news that appears on blogs does not have to

travel through a series of editors and administrators

before it reaches the public eye. This has some

advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog

before appearing in other media took place in July 2005

when terrorism struck London. As passengers were

evacuated from a subway car near an explosion, one

man took several photographs of the scene with his

cellular phone, and within an hour these images were

posted online. First-person accounts of the catastrophe

began appearing on blogs soon after these photos

appeared, and people all over the world learned about

the events in London by reading the words and seeing

the photos posted by bloggers. 

The fact that these stories and images were being spread

directly by individuals operating without the added

filter of a reporter helped to make the crisis feel very

immediate to people across the globe. When it comes to

blogging, news often appears in a very personal context.

This has the potential to be the beginning of an exciting

new era of reporting, one that takes "New Journalism"

to it's logical next step by putting the power to shape

how the news is written and read directly into the hands

of the public. 

Many bloggers and cultural commentators who are

champions of the weblog movement feel that this

growing trend of individuals who getting their news

from blogs is a good thing, because it makes the flow of

information more democratic. By decentralizing the

control of news, blogs allow more voices to enter the

field of debate about important current events.

However, many people are adamantly opposed to the

use of blogs as news outlets, and there are plenty of

good arguments on this side of the debate. Unlike

newspapers or television stations, few blogs have fact-

checkers, and there is little attention paid to journalistic

accountability on many blogs. This can lead to the rapid

spread of misinformation, and more than one falsehood

has taken the blogosphere by storm. The questions

about whether blogging news as it happens is ethical or

not are very complicated, but no matter where you stand

on the topic of current events blogs you are almost sure

to agree that this movement has the potential to

revolutionize how modern people get their news.

Blogging For Profit Starts With A Big Long Plan

Many people dream of blogging for profit, and this goal

is not far beyond the reach of someone with average

intelligence, a willingness to work hard, and a basic

grasp of blogging technology. However, very few

people manage to reap the profits they want from their

blog. Most people who attempt to make money with

their blogs do not succeed for two reasons. Often,

bloggers have unrealistic expectations of how fast their

readership will grow and how much money they will

make, and when these expectations are not met the

disappointment can crush the desire to continue

blogging. The other trap that many bloggers fall into

has to do with lack of planning. If you want to turn a

profit as a blogger, the key to success is to make a

realistic plan and stick with it. 

To succeed at blogging for profit, the main thing that

you will need is a large readership. The higher your

traffic, the more advertisers will agree to pay you.

However, cultivating the regular visitors that you will

need in order to make a profit isnt easy. As more and

more blogs appear each day, having a great idea or a

wonderful writing style is no longer enough to get

attention. You need to be able to market your blog

effectively. 

Too many bloggers spend all of their time writing posts

and almost no time marketing their project. To be

certain, updating as often as you can is a great way to

keep your blog high on blogrolls and high in blog

search engines like technorati, and once your readers

know that you update frequently they will return to your

site on a regular basis. However, it does not matter how

often you update if nobody is reading your page, so dont

skimp on the time that you spend drawing visitors to

your site. To make your dreams of blogging for profit a

reality, try decreasing your number of posts and using

some of that time to draw new visitors by setting up

link exchanges with other bloggers, making contacts in

the blog community, and following other established

modes of winning traffic.

Of course, even if you are a marketing genius or have a

really great idea for a blog, success is not going to

happen overnight. Building the kind of readership that

blogging for profit requires takes time, and in all

likelihood it will be at least several months before you

are able to turn much of a profit. Try to stay committed

to your blogging project during this initial rough period.

To stay motivated, set goals for how often you will

update and how many readers you want to attract, and

then reward yourself for sticking with your plan.

Blogging For Business Owners

If you run a small company, you may find that the world
of blogging for business owners is a world that you
want to be a part of. Blogging is a great way to get the
word out to consumers about your product or service,
and it can even be useful for inspiring employee loyalty
and helping you keep your workers at peak morale. If
you are looking for a way to take your business to the
next level, consider what starting a blog might be able
to do for you.

Blogging for business owners has a lot in common with
all other types of blogging, but it has its own unique
pitfalls and strengths. The key to having a successful
blog as a business owner is keeping your goals clear
and concrete at every step of your blogging adventure. It
can be all to easy to get sidetracked, especially if you
are just learning about the exciting possibilities of
blogging technology, but if you want your blog to
succeed you need to stay focused. Write up a plan for
how often you will update, how you will promote your
blog and retain readers, whether you will feature
photographs or video, and other aspects of your blog,
and then stick to it with the same kind of determination
that you used when you built your company.

Blogging 101

  Blogging 101 is mostly about the blogging
  vocabulary. To understand blogs, you need to know
  the terms blog, platform, domain, and web host.
  Once you have mastered these key elements of
  blogging, you can enter any conversation about
  blogging with confidence. After you know what
  exactly a blog is, you will be on your way to
  passing the final exam of blogging 101.
 
  Blog is short for weblog, which simply means a
  series of online posts presented in reverse
  chronological order. That's all! Most blogs are text,
  but there are also photo blogs and video blogs. The
  rest of blogging 101 has to do with the technical
  side of things. If you are setting up a blog, you will
  need a platform, a web host, and a domain. A
  blogging platform is a computer software program
  that allows you to write posts and to update your
  blog. Your platform is also what you use to design
  the look of your blog, from color scheme to font
  size. The web host is sort of like the virtual file
  cabinet where your blog is stored. Your computer
  communicates with the host when you upload or
  edit a post. The domain is the online address of
  your blog, and usually ends in ‘dot com'. Now that
  you know what a blog is, what a platform is, and
  what domains and hosts are, congratulate yourself!
  You have passed blogging 101.

ASP.NET Blogging Software

Of all of the different kinds of programs on the market
today, many people feel that Microsoft's recently
released ASP.NET blogging software is the most
advanced. In many ways, this particular program is
more adaptable and more versatile than any other
blogging software on the market. Although most of the
people who favor the program are accomplished coders
who are familiar with programming languages like html
and C++, this new program from Microsoft is much
easier to use than a lot of other blog design software
that incorporates hands-on coding. One of the things
that makes ASP.NET stand apart from its competitors is
the fact that it allows designers to use a wide variety of
programming languages when they build a blog. This
means that a larger number of coders can realize their
dreams by programming in the language with which
they are most familiar and in which they are most
accomplished.

A lot of people have welcomed ASP.NET blogging
software with enthusiasm and with open arms.
However, that doesn't mean that the ASP.NET program
is right for everybody. If you are not familiar with
computer languages like javascript or perl, you may
find that the release of ASP.NET does not directly
affect you at all. However, if you are an experienced
web designer, you are likely to find much to celebrate in
this exciting new program.